Korean naturalism brand INNISFREE has appointed Yoona, member of popular South Korean girl group Girls’ Generation, as its international celebrity ambassador to spread natural and pure beauty across Asia.
Selected in recognition of her wholesome image, Yoona has been the face of Innisfree in Korea since 2009, and has played a huge part in promoting the naturalism brand in a competitive Korean skincare market. Yoona was also identified and highly ranked as one of the most attractive natural beauties by Asian consumers, and has proven herself to be amongst the most famous Korean beautiful celebrities.
“Yoona has become an aspirational beauty icon worldwide through her acting career, concerts and performances with Girls’ Generation, which sparked the Korean wave. We hope that she can continue to spread K-beauty and the pure, natural beauty values of innisfree across Asia as she has done in Korea,” an Innisfree official said.
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